Like Oliver Twist, if you own a business then the chances are you probably want more.  More time, more money, more sales, more customers, and more visibility. However, resolving to increase sales unfortunately takes more time and more money. So what should you do when your marketing budget cupboard consists of nothing than the financial equivalent of a bag of porridge oats?

Well, first and foremost, there is no denying the fact that increasing your online visibility will help people find you. Ideally the best SEO strategies today involve integrating SEO into a full content marketing campaign. However, if your budget is limited then you should concentrate your efforts on a review of your current SEO metrics and on and off-page optimisation.

To do this, you should perform a technical audit which checks your site for technical errors that can affect performance within the search engines, preventing your site from ranking well. Secondly, keyword research analysis will help you identify the keywords most useful to you. These can then be used on your website, blog and marketing communications to help improve your ranking.

So even with a very small marketing budget, it’s worth remembering that you can actually make inroads into improving your position. Here at Gorilla we can do this for you with our basic business SEO packages. A technical review, keywords analysis and page optimisation will get you started on the road to SEO recovery – all making your site as search engine friendly as we are!To do this, you should perform a technical audit which checks your site for technical errors that can affect performance within the search engines, preventing your site from ranking well. Secondly, keyword research analysis will help you identify the keywords most useful to you. These can then be used on your website, blog and marketing communications to help improve your ranking.