Do you regularly update your blog? Do you even have a blog? If not, then you’re missing out on valuable opportunities to connect with your customers, increase sales, and improve your SEO.

With such a vast amount of information out there and the growing phenomenon of content fatigue, it’s becoming ever harder to capture attention. However, a business blog clearly linked to your website means you have a ready-made audience of customers old and new. A blog which is clearly linked to your business means you already have an audience receptive to what you have to say. This alone gives you powerful opportunities to engage your customers, give your business personality, provide useful information, interact, and build trust and credibility.

The paradox about blogging, is that while it is a sales tool, you need to avoid treating it as sales tool. Instead, if you provide real value without obviously telling your customers to buy your latest  product or service – sales are more likely to follow.

So how can you make your blog work for you? You don’t need to post any more than once a week, but the content should always be as fresh and interesting as possible. Try and put yourself in the shoes of your customer and think about what they need. Brainstorm ideas, identify problems customers in your niche might have, create lists, write customer success stories, discuss trends, give your readers the inside scoop on the industry, even be controversial…..your choices are endless. Just forget about sales pitches…..and the rest will follow.