For the small business owner, getting traffic to a website can be a daunting prospect. It’s difficult to see how it could be possible to outrank the big players and achieve any sort of online recognition at all. Just remember though: Even the mighty Google began life as a tiny startup back in the late nineties.
Be Small yet Agile
Small websites are often faster to implement changes, quicker to roll out new ideas, and generally ahead of the major players when it comes to response times.
To trump the competition in your sector, you need to create useful content, syndicate it across social media, and be fast and agile to respond to the questions your target market needs answering.
Always Add Value
The key to achieving great rankings (and traffic) with a small site is niche selection. It’s been said time and again, but the businesses that focus their website’s content on a really narrow niche always come out on top.
Once you’ve defined a niche, it’s time to add value: Make sure your blog posts are long and detailed, always produce high quality reports and free downloads, and be quick to come to the aid of prospective customers.
It’s a daunting task to start a detailed content creation process if you’re trying to appeal to everyone, but much easier if you’re super focused on a single niche.
Divide and Conquer
Once you’ve conquered one niche, move onto another. Before long, you’ll actually be the owner of a large, high traffic site yourself! It’s all about having a plan and seeing it through. Producing great content is the the best way to achieve high rankings.