If you’re still feeling dazed thanks to Google’s algorithm changes, then you’re not alone. Barry Schwartz at SEO Roundtable has drawn attention to a webmaster world thread about Google having made people afraid to create links. It seems that everyone is (understandably) deeply confused about which sites to link to due to fears about being [...]
Like Oliver Twist, if you own a business then the chances are you probably want more. More time, more money, more sales, more customers, and more visibility. However, resolving to increase sales unfortunately takes more time and more money. So what should you do when your marketing budget cupboard consists of nothing than the financial [...]
For anyone still reeling from the combined effects of the Google updates, then some help is finally at hand. At last steps are being taken to try and redres s the bewildering new landscape of search quality. Imposing penalties on sites that don’t reach Google’s quest for value has left many affected site owners [...]
The transition from plain old Adwords to Google’s new enhanced campaigns is now complete. So what does this actually mean? Well the idea is to improve the targeting and relevance of ads by presenting the right advert at the right time using smarter technology. As people now tend to switch between devices, Google’s enhanced campaign [...]
Depending on where you stand, Penguin and Panda probably mean one of two things to you. “Penguin and Panda is fantastic. All those spammy sites above me have gone, and my results have improved tremendously.” Or, and possibly most likely, “What in the name of Jesus has happened to my site? I hate Google and [...]
If you’ve now heard so much about Penguins and Pandas that you’re starting to wonder if SEO is more like running a zoo – then apologies in advance. But the hot new topic on the SEO forums is the latest Panda update. Google has confirmed that that latest update “incorporates new signals so it can [...]
Back in the day, spying had more than a touch of glamour to it. Secret assignations, two passports, a turned up raincoat collar, and a gun that looks like a pencil sharper were all dead giveaways. Today, however, spies no longer need a trench coat and a good line in excuses – all they need [...]
Incredibly, the UK is currently enjoying a ‘phew what a scorcher’ of a week, with the mercury hitting an astonishing 80 degrees. But if a blazing sun hasn’t caused you to keel over in shock and you’ve managed to get down to work wearing flip flops, then take heart - the temperature of the Google [...]
The death of Ted Ulle, leading SEO search analyst and long term administrator of Webmaster World, has deeply saddened the SEO community. Ted had been a deeply influential and respected SEO authority for over 15 years, making a massive contribution to many people’s understanding of SEO. In that time, Ted oversaw an industry that started [...]
The last penguin update by Google was seen as something of a damp squib initially. However, Mozcast.com, (a ‘weather report’ site monitoring turbulence caused by Google’s algorithmic changes) has been showing a lot of activity recently – reaching a hot 86 degrees last week. At the time of writing, this has risen to a scorching [...]
