Compelling copy can attract customers

Fire Digital Team

 Q: How does SEO writing work?

A: SEO writing isn’t about trickery. It’s about writing clear and engaging copy that appeals to readers. Natural, flowing links are placed in unique bespoke articles, blog posts or web copy, directing traffic to your website or service and optimising your position in the search engines.

 Q: What type of content do I need?

For an SEO campaign to work towards improving your position, then you will need a range of SEO articles and blog posts containing your keywords to be released onto the web. For a full marketing campaign, then revitalising your web copy with carefully targeted SEO keywords, sending out newsletters, and posting regularly on social media sites will also help update your brand, enhance your profile and attract more traffic.

 Q: Does the length of the content matter?

A: Articles for SEO purposes generally need to be 500 words – enough to be concise, but detailed enough to create worthwhile information for the reader. Blog posts can be anything between 200 to 400 words for a basic piece, but may be more if greater detail is needed. Web copy length will vary dependent on the site.

 Q: Who decides what gets written?

A: Once the keywords have been decided, then our copywriters come up with the ideas. If you have suggestions of your own – then that’s fine too.

 Q: Will I own the content?

A: Yes. The content is yours. You can use it for your website, post it on Facebook, or have it printed onto a hot air balloon and fly it across the Nevada desert! It’s yours to keep.

 Q: What if I’m not happy with the content?

A: We think you will be, but if you are not happy with your website content or blog posts, a rewrite is included as part of the service.