We are open and honest, it’s easier that way

Fire Digital Team

Q: What is link building?

A: Link building / profiling / networking is a method of placing links on sites to help boost rankings; Google (specifically) sees links from other sites as a ‘vote’ or an ‘endorsement’, by building these types of links we help boost your reputation. By carefully selecting keywords that feature in those links we can also boost important keyword rankings.

Q: Is link building just for referrals?

A: Link building is mostly to boost rankings, however, because of recent changes in the Google algorithm and therefore the ‘tightening up’ on link quality, all links we produce use high quality content which is therefore likely to attract referring visitors.

Q: Where will you put these links?

A: We only place links in useful (important) directories and with guest blogs on ultra-relevant websites, we don’t use link farms, irrelevant links / content or place links on sites that sell links.

Q: Why is link networking completed on a monthly basis?

A: Link profiling needs to look as natural as possible, building a large amount of links in a short space of time will look contrived and therefore could draw penalties from the major search engines, buy regulating the amount of links built we ensure they look natural and stay effective.

Q: Can we see these links, are they recorded and how long do they last?

A: Yes, we record all links placed in our project management tool for you to review.

Q: How long will it take to see a difference?

A: This is a question that we get a lot and it is ultra-relevant to the customer, regardless of what the answer might be; this is the ultimate question for a business buying our services.  We have thought long and hard about this and decided that a ‘general’ answer is most relevant, albeit a very informed ‘general’ answer. It wholly depends on your market place and your desired keywords, keywords you wish to rank highly for. If you are a new bank and want to rank for ‘Bank Accounts’ that will take a lot of budget and a good deal of time to see any tangible results. If however, like most local businesses, you are targeting local phrases such as ‘Plumbing Services Hampshire’ then we normally say 2-3 months to see a considerable shift in the major keywords.