Through being transparent we have gone some way in repairing the way people see our industry
Joe Ogden MD
‘It’s all black magic to me’, ‘we have used an SEO company in the past but didn’t really know what they were doing’, We certainly hear these statements a lot when talking with prospective clients about organic SEO / search engine marketing. It is also a message that the ‘not so good’ companies and consultants like to endorse in order to make it easier to sell and get paid for doing very little.
The plain facts are that you can make a difference very easily, yes you can, without us, we can offer a full service that will get your site working for you, but I guess what we are trying to say here is that online marketing is the same as any other marketing arena – just with different channels.
Here is an example of what we mean, let’s suggest Google is a library of millions of web pages, at the ‘entrance’ of this library is a librarian (stay with us here) sorting all the webpages into the right places so they can be found when people ‘use’ the Google library (search for a service, information or product). You then need to make it easy for the librarian to find your page, understand the topic and find it when a relevant search is made. If your web pages are ‘cluttered’ and not clear in the message they want to broadcast, then Google (the librarian) won’t be able to easily file the page and therefore understand the topic for future searches. So a top tip is to ensure that all your pages, and their content, is concise and relevant, add new pages if you are trying to ‘discuss’ to many topics on one page (a ‘services’ page is a prime example of this).
We, at Fire Digital, understand online marketing completely, we can advise, support, create and implement effective, workable and clear strategies that you CAN understand. By understanding what we are doing for you, how we are doing it and seeing the results, you can then add to the campaign throughout the rest of your marketing strategy.
We genuinely care about your business and want the best for you, yes I agree is sounds like something we would say, but we have tried to reflect this in our work and how we offer our service. For example there are no lengthy contracts; just a 30 day rolling contract and we use a transparent project management module that lets you see what is happening any time you wish to log in.
We offer a holistic service to all our clients, it is important to be set up correctly so your website can enjoy all the benefits of good search engine visibility. We don’t just make a few changes for important keywords but instead look to ensure your site is best placed to achieve conversions from the web, be that sales, sign ups or downloads.
The bedrock of any good organic campaign is keyword research, understanding what keywords your potential customers are using to search for your products and services is half the battle, we work closely with you to ensure we have a complete list of keywords that encompass your industry keywords as well as keywords that you may not have thought of.
In short we complete the following (and more) to help your site (and its pages) achieve ultimate web coverage:
- Extensive keyword research
- Site Technical Review
- Analytics & Search Products Set up
- Social Media Review
- Link Strategy
Through our project management system, and our ‘open nature’, you will quickly understand our approach, where it fits in with your overall strategy and see the benefits of ensuring your site is search engine friendly as possible.