We completed extensive keyword research for this client, including what they thought were industry standard keywords (i.e. their keyword) and then, through keyword research, keywords that were highly searched for and relevant. After sign off, we completed page optimisation and produced a benchmark ranking report for reference. We also completed a technical review to ensure there were no barriers to ranking well; the technical review also meant we could highlight any products or services the customer was missing out on, such as Google Analytics and webmaster tools.
Once we had ensured the site was fighting fit and ready to achieve a great deal more exposure in the major search engines, we discussed link strategy with the client, we wanted to focus on highly effective local keywords that would produce effective enquiries that he customer could easily convert to sales.